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Articles, Blog

Brands and trust: Bridge the gap or die

12 August 2019 — Our society has always been grounded in a framework of trust. Whether we are grabbing our morning coffee, buying our weekly groceries, or visiting our favorite restaurants, we trust that our experiences will be positive and that our time and money are worth the return.

By Ella Campbell
Articles

Sustainability needs a rebrand

30 July 2019 — No one can deny that sustainability is imperative, but the way it's positioned is broken. The concept needs a rebrand if we are going to create genuine, lasting and impactful action.

By Ash Stapleton
Blog

Tech Gender Brand: Are you a part of the problem or the solution?

12 July 2019 — The sixth in a global series, Landor’s Tech Gender Brand event in San Francisco brought together a community of marketing and business leaders for a provocative panel discussion around the intersection of technology, gender and brands—brands of today and of the future.

Publications

Digital branding for hotels: The four E’s to success

26 April 2019 — Future winners and losers in hospitality will be determined based on how much they embrace digital to transform every aspect of their brand to create new, personalized, carefully curated and meaningfully differentiated emotional experiences for guests, write Landor’s Lulu Raghavan and Cornell’s Chekitan S. Dev. Much is at stake in a market heading toward a trillion dollars in value.

By Lulu Raghavan and Chekitan S. Dev
Blog

Airlines look to the past to stand out in the future

18 April 2019 — How could it possibly be worthwhile for airlines to park painted planes at airports rather than have them soar? They’re more than just expensive billboards; according to Nick Foley, who says brand is more powerful than flight.

By Nick Foley
Blog

Gen Z and brands: A new dynamic

17 April 2019 — You’ve never known a world without the internet in your pocket. Information has never been more than a Google search away. Products are in-hand with just an Amazon order. Friends wait across the screen via WhatsApp while your life is laid out, carefully curated on Instagram.

By Sanjana Mathur