Success is a moving target. To stay ahead, we’re always thinking, sharing, and debating.
12 February 2019 — Last month, 180,000 people (including representatives of 4,500 brands and me) traveled to the annual Consumer Electronics Show in Las Vegas to get a first look at new gadgets and...
13 March 2019 — At a global level, companies are making increasingly bold attempts to address social issues. Only recently we’ve seen Gillette hold fast amid a sea of controversy in its stance against...
27 February 2019 — While it may seem that the headwinds facing the Indian IT space are overwhelming, there is much opportunity at hand.
12 February 2019 — ...back in 1911, acquired Yummly, a “visual and semantic recipe search engine and aggregator.” As a stand-alone app, Yummly built a loyal user base of more than 20 million by...
8 February 2019 — The persistent danger is that brands create experiences for experience’s sake rather than in the service of a particular objective, says Thomas Sutton.
20 December 2018 — ...hone what successfully drives your business objectives. Determine and stay committed to your KPIs and ensure you are assessing and optimizing for long-term growth So, we’ve established that a successful...
17 September 2018 — Let’s face it—finance is stressful. Whether you’re saving or spending, paying or borrowing, it’s rarely a simple process. Landor helped FlexiGroup reposition its Skye credit card, giving customers a reason to breathe easy.
16 July 2018 — 10 insights. 6 panelists. 1 conference. Shaumil Poojara shares ten learnings from the Ladies Who Lead—Women on Top panel featuring Landor's Lulu Raghavan.
14 July 2018 — Today's world has bred a growing desperation among agencies to win new business. Nick Foley discusses the path forward for equitable pitching relationships.
10 July 2018 — Following Australia’s car manufacturing exodus, many brands seem to have forgotten their most valuable assets. Nick Foley explains why marketers need to remember that loyalty is a two-way street.
25 May 2018 — With tight timelines and high stakes, spinoffs require unparalleled speed and decisiveness. Landor lays out six critical strategies to help companies get it right.
1 May 2018 — Is innovation losing its meaning? Where is the line between evolution and revolution? Thomas Sutton, country director of Landor Indonesia, discusses innovation with Branding in Asia.
