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Aussie voters pin the prime minister as a Ford and the opposition leader as a Tesla
5 June 2019 — We were curious to determine which brands voters most associated the two political leaders with at the recent Australian election.
Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
Thinking
Articles, Publications
Redefining the traveler experience of Dubai Airports: Q&A with Mariagrazia De Angelis
21 May 2019 — Dubai International Airport, one of the busiest and most cosmopolitan airports in the world, is getting a new shape.
Blog
Design at the speed of market
22 April 2019 — Today’s pace of business is faster. Disruption is normal, which makes alignment crucial. The market demands a faster, more agile approach to brand-building. So, we invented one: Landor Lab.
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Adapting for China? Winning brands don’t seek to be understood, but to understand
28 August 2019 — Lessons learned by established Western brands that have successfully adapted for the Chinese market.
Brands and trust: Bridge the gap or die
12 August 2019 — Our society has always been grounded in a framework of trust. Whether we are grabbing our morning coffee, buying our weekly groceries, or visiting our favorite restaurants, we trust that our experiences will be positive and that our time and money are worth the return.
Sustainability needs a rebrand
30 July 2019 — No one can deny that sustainability is imperative, but the way it's positioned is broken. The concept needs a rebrand if we are going to create genuine, lasting and impactful action.
MasterChef has a lot of work to do to recover from losing its three hero ingredients
26 July 2019 — George Calombaris has tarnished the MasterChef brand. And his comrades Preston and Mehigan have lost support of him. In order to rebuild the brand it needs to be repositioned and refreshed, argues Nick Foley.
Tech Gender Brand: Are you a part of the problem or the solution?
12 July 2019 — The sixth in a global series, Landor’s Tech Gender Brand event in San Francisco brought together a community of marketing and business leaders for a provocative panel discussion around the intersection of technology, gender and brands—brands of today and of the future.
Aussie voters pin the prime minister as a Ford and the opposition leader as a Tesla
5 June 2019 — We were curious to determine which brands voters most associated the two political leaders with at the recent Australian election.
Digital branding for hotels: The four E’s to success
26 April 2019 — Future winners and losers in hospitality will be determined based on how much they embrace digital to transform every aspect of their brand to create new, personalized, carefully curated and meaningfully differentiated emotional experiences for guests, write Landor’s Lulu Raghavan and Cornell’s Chekitan S. Dev. Much is at stake in a market heading toward a trillion dollars in value.
Airlines look to the past to stand out in the future
18 April 2019 — How could it possibly be worthwhile for airlines to park painted planes at airports rather than have them soar? They’re more than just expensive billboards; according to Nick Foley, who says brand is more powerful than flight.
Gen Z and brands: A new dynamic
17 April 2019 — You’ve never known a world without the internet in your pocket. Information has never been more than a Google search away. Products are in-hand with just an Amazon order. Friends wait across the screen via WhatsApp while your life is laid out, carefully curated on Instagram.
